Videos with a good story stick with the audience. Through branded content, your product will be known and recognized! That’s the power of branded content.
Branded video content creates a perfect impression with your audience and encourages action. A video production that not only tells about your business, but evokes a feeling and appeals to your target audience. Branded video is going to get your business talked about.
Branded content is different from advertising. It’s all about brand expression and value-added entertainment. Branded video content is focused on the audience’s interests. Viewers actively search for videos that meet these requirements, and a strategy and activation plan help reach the right people.
A personal introduction is the standard with us. We want to get to know your company well. What are the core values, proposition, objectives and target audiences? But the brand identity is also important for us to know, which penetrates the very fiber of your company. Once we have mapped out your business, the purpose of the branded video content emerges. What exactly is the message, what results are expected and for whom is this video intended?
Our creative director goes to work with the valuable information from the intake interview and creates a unique concept and script. These are then presented to you. Through a storyline, examples and sometimes a storyboard, the whole thing is presented to you clearly. You will also receive a preliminary schedule and the financial rationale immediately. After approval of the concept and script, we move on to production of your video.
Once the script is in place, we schedule the filming days. Sometimes on location, sometimes in the studio and sometimes in the craziest places. We also provide casting for actors, extras and/or the best locations in the Netherlands or abroad, if necessary. If necessary, we will use our professional film studio. We have all kinds of high-quality equipment such as drone, steadicam, crane and timelapse. This is how we produce the most stunning images for your cinematic branded video content.
Once all the footage is complete, our editor can begin editing the footage. If necessary, a voice-over is selected and we always work with appealing music. Music and editing are a duality. The editor makes sure these merge into one. From this arises the first presentation version that we show to you online in a protected environment or during a personal appointment, and any correction rounds follow. Finally, we apply the finishing touches and bring the color even more to life through color grading.
Once your video is completely to your liking it will be delivered to you so you can use it for your business. But Quickworks is happy to go a step further for you. We are happy to help and advise you regarding video marketing. Deploy your video offline and online via YouTube or other social media channels such as Facebook, LinkedIn and Instagram, so it is all set to take the world by storm. Your branded video can be the start of a gripping video campaign.
18 pages full of tips and a step-by-step plan for making a corporate film
