Testimonial

A powerful sales and marketing tool

No one can tout your company, product or service as well as your own customers. They are already familiar with your services and your products and know exactly what you can do for a potential new customer. So having them speak is enormously powerful. They are not selling, but sharing their experience. This is authentic, honest and accessible. If you want to grow, this is a good marketing tool to use in your business.

Existing customers, the best marketing

A good testimonial video is not a string of compliments for your company. The customer tells how he or she experienced the product or service. Less positive points may also be mentioned here. Gladly even, because it enhances credibility. Especially if you, as a company, have solved these points well, it makes the review even stronger. So don’t make it a sales video, but a genuine customer experience.

Stories

People love stories

Try to avoid empty terms like “good service,” “fast delivery time” and “great quality.” Let your customer tell the story. People love stories. Steer clear of this in the interview. For example, ask what the problem was, what doubts there were and how it was resolved.

A sincere, honest and credible story

The most important factor in creating a testimonial is capturing a sincere, honest and believable story. There should always be a careful balance between the script, the questions asked, and your client’s response. Your customer should always have the freedom to give his or her personal response in the video message. In short, sincere storytelling.

Review video

The success of review videos

Well prepared but authentic.

We help you and the interviewee from start to finish. Some tips for successful review videos: choose a convincing interviewee who can speak naturally on camera, don't stick too strictly to prescribed questions to maintain authenticity, and prepare a list of questions to help the interviewee relax and avoid a confusing story.

Clear structure

During the planning phase, we identify your goals. From here we establish a clear structure. For example, a testimonial film can be divided into three parts. Starting with the challenge or need your customer had, followed by an explanation of how your product or service addressed this challenge. Preferably supplemented with special details or functionalities that were extra valuable to this client. The video ends with a customer telling how happy he or she is with your product or service and what the results are now that they have purchased it.

Engaging and relevant

Finally, try to keep it short and sweet in most cases. Better 30 seconds from a to z engaging and relevant than 3 minutes whose essence is somewhere halfway through.

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Successful review video

We help you and the interviewee from start to finish. Some tips for successful review videos: choose a convincing interviewee who can speak naturally on camera, don’t stick too strictly to prescribed questions to maintain authenticity, and prepare a list of questions to help the interviewee relax and avoid a confusing story.

During the planning phase, we identify your goals. From here we establish a clear structure. For example, a testimonial film can be divided into three parts. Starting with the challenge or need your customer had, followed by an explanation of how your product or service addressed this challenge. Preferably supplemented with special details or functionalities that were extra valuable to this client. The video ends with a customer telling how happy he or she is with your product or service and what the results are now that they have purchased it.

Finally, try to keep it short and sweet in most cases. Better 30 seconds from a to z engaging and relevant than 3 minutes whose essence is somewhere halfway through.

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