Video marketing needs to work for your business. After all, with video you can achieve so much in your expressions. This way you not only keep visibility high, but strengthen your brand, keep customers engaged, build your name and recognition, inspire repeat sales, help your customers move forward, increase your expert status and drag in new jobs. And to achieve all those goals, it is important to work in a structured way, through a content calendar. That way, not only do you work on your content, but the content works for you!