A professional corporate video is what you want! Not only does it ensure that people get the right feeling about your company, but it also ensures that your message sticks best with the viewer. But how do you actually make a corporate video? We’d love to explain that to you in this blog!
A professional corporate video
There are several possible reasons for having a corporate video made. Usually you want your corporate video to proclaim a certain message or achieve a certain goal. So it goes beyond an explanation or impression. For most people, the video you have made is the first contact with your company. So it’s important to make sure you leave a good impression right away. A video partner can help you go through the right steps.
4 essential steps
But before you can show your corporate video to the world, it must of course be made. Fortunately, we’ve listed the steps of making a corporate video clearly and neatly, so you’ll know what to expect later.
A good concept: The first step
Before you put anything on film, start by coming up with a good concept. A video partner can help you with this. In this step you take a good look at your target group and the message you want to tell, and you look for the most catchy story with which you can make your message clear to the target group. A little humor and good storytelling will ensure that your video soon stands out.
Time for pre-production
Then once your script is in place, it’s time to start producing your corporate video. Well of course you can pick that up yourself. But keep in mind that there is a lot involved in making a corporate video. For example, you will need to plan, coordinate dates, find actors, arrange crew and equipment, spot locations, arrange props and costumes and above all, keep a clear overview and be the point of contact for everyone involved. In this phase, it’s nice to have a video partner to completely relieve you. Look for example at the video we made to Music All In, where we took care of the entire Pre-Production from A to Z.
Third are the recordings
Once everything is prepared, then it’s time for the shoot. Weeks or months of preparation come together during the shooting of your own corporate video. Now, of course, it remains your project. It’s okay to have a say in it. So be curious and watch the recording. Also keep paying attention that everything you see in the picture contributes to the message of your film. Do you see something you would like to see differently? Discuss it with your video partner. Better to catch something beforehand, than to try to fix it afterwards.
Step 4 is the assembly
Are the images in place? Then it’s time for editing. Your video partner turns the footage into a catchy edit, with music, any voice over and graphics. That doesn’t mean you can sit back completely. The moment your video partner finishes a proposal, it’s up to you to give feedback on the video. This is how you arrive at a corporate video that fully conveys your message.
Frequently Asked Questions
We strive to make your video production, so you can quickly get started growing your business. The turnaround of a project depends on the size of the production. We provide a schedule in advance and communicate each step of the process. That way you know exactly when to expect your video production. We like to communicate clearly with our clients, to avoid the questions below 😉
What does it cost to have video productions made?
One of the most common questions we get is about the cost of a video production. Just what are the costs of video production? To get right to the point, it varies for each video. Depending on the requirements and examples provided and the size of the job, the costs can vary. For example, video productions are possible for 2,000 euros, but also for tens of thousands of euros. The best thing to do is to get in touch. We will listen to your request and offer you a customized quote free of charge. Of course we will take into account your budget and wishes.
Does the length of the film affect the price / What does a 1-minute video cost?
The length of video productions by no means always affects the price. For example, a 30-second video may cost more than a 20-minute video. It all depends on your requirements. What do you want your video to look like? Things like lighting, location, number of shooting days and actors, for example, have a greater influence on the video than its length.
Can I also include a drone shot in my film?
Aerial imagery, it’s something people used to be able to only dream about. But these days, with the use of drones well manageable for video productions. A drone can give a unique look at your business and evokes a certain feeling in your viewer that you can’t manage with a normal camera. So using a drone in your corporate video is definitely possible! However, you must take a number of factors into account. For example, how far is your company from a no fly zone, as they have at the airport?
Speaking of drones, are they allowed to fly indoors?
Anything goes! But you have to think if something is safe, useful and convenient. Usually a drone in an indoor environment is a lot of hassle, especially since there are better alternatives available. Discuss your needs with your video partner so you can come up with a nice solution together.