Planning is everything, but content is king. A well-thought-out content calendar can help you achieve your marketing goals while providing a continuous stream of relevant content to your target audience.
Multiple videos for your content calendar
Video marketing needs to work for your business. After all, you can accomplish so much with video in your communications. Not only do you keep visibility high, but you strengthen your brand, keep customers engaged, build your name and recognition, inspire repeat sales, help your customers further, increase your expert status and land new jobs. In order to achieve all these goals, it is important to work in a structured way, using a content calendar. That way, not only do you work on your content, but the content works for you! In this blog post, you’ll discover how to fill your content calendar with multiple videos and schedule them ahead.
Read more about our approach here!
Why a content calendar works for your business!
A content calendar provides an overview of all the content that will be created and shared by your company or organization in a certain period of time, such as a year. A content calendar also describes what the topic is, what the goal is, what type of content it is and on which channels you want to share the content. Working with a content calendar has the following advantages:
- Het zorgt voor de productie van een continue stroom van content richting je doelgroep.
- Je zal makkelijker en sneller je doelen behalen, omdat je weet wat er moet gebeuren en wanneer het moet gebeuren.
- Een contentkalender zorgt ervoor dat alle content beter op elkaar aansluit en voorkomt onnodige dubbelingen waardoor de kans op succes groter wordt.
- Het dwingt je om goed na te denken over de te maken en te delen content. Hierdoor gaan het onder scheidend vermogen en de kwaliteit omhoog en dat is goed voor een betere overall resultaat.
Benefits of working with a content calendar
- Continuous stream of relevant content: By using a content calendar, you are able to consistently produce and share valuable video content with your target audience. This keeps you top-of-mind with potential customers and builds long-term relationships.
- Targeting and faster results: A well-crafted calendar will ensure that each video matches the specific goals you want to achieve. You’ll know what needs to be done and when it needs to be done, allowing you to work more efficiently and get results faster.
- Consistency and success: A content calendar ensures that all your video content is consistent with each other and prevents duplication or overlap. This increases your chances of success and makes a professional impression on your target audience.
Filling your content calendar with multiple videos
To make the most of your content calendar, choose to fill it with multiple videos. Video is a powerful medium that increases engagement with your audience and has more impact than textual content alone.
- Hero videos: These videos aim to increase brand awareness and attract potential customers. Think of introduction videos, corporate videos or product demonstrations. Plan these hero-videos strategically by supporting a new campaign or product launch, for example.
- Hub videos: These are regular video updates aimed at maintaining the interest of existing customers or followers. Think tutorials, product reviews or interviews with industry experts. Schedule these hub videos consistently, such as weekly or monthly, to build a loyal community.
- Help videos: These educational videos focus on answering questions and solving problems of your target audience. Think how-to videos, tips & tricks or answers to frequently asked questions. Schedule these help videos regularly to position yourself as an authority in your field.
Lees hier meer over het maken van een videoproductie!
Multiple videos for the Flower Trials within 1 assignment
Several videos were made for the annual Flower Trials to promote and report on the event.
- A trailer was produced to give a taste of what visitors could expect. In addition, daily video reports were produced to capture the highlights of each day. This allowed people who could not attend to still get an impression of what was happening during the event.
- To highlight the various regions in which the Flower Trials took place, videos were also created for each region. These videos showed specific features and highlights of each area, giving visitors an idea of what to expect there.
- To increase engagement on social media, short snippets suitable for platforms such as Instagram and Facebook were also created. These snippets were intended to spark curiosity and encourage people to attend the full event.
- Finally, a teaser video was produced as an announcement for next year. This video was intended to get people excited about future editions of the flower trials and give them an idea in advance of what to expect.
A content calendar is essential for your marketing
A well-stocked content calendar is essential to a successful marketing strategy. By using multiple videos according to the HERO-HUB-HELP model, you can effectively reach your target audience and create engagement. By planning ahead, you ensure that all of your video content is consistent and relevant, resulting in better overall performance of your business or organization. Start planning and creating your video marketing campaigns today and watch the results grow!