In the rapidly evolving world of video marketing, it’s essential to make a lasting impact without having to start from scratch every time. At QuickWorks, we understand the art of timeless corporate videos, and we’re happy to share some practical tips to help you.
Corporate videos are your visual business card
At QuickWorks, we go beyond creating corporate videos; we create content that lasts and always remains relevant. In the world of video marketing, it’s crucial to stay up-to-date and make a lasting impact. After all, your video is a representation of your business. But how do you achieve that without getting caught up in passing trends? And how do you create content that doesn’t require replacement every two years? Sure, you can sometimes update things, but you don’t want to create a new video every time. That’s the same as keeping reinventing the wheel. So the trick is to establish a solid foundation, which you only need to adjust in small ways sometimes.
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The secret behind timeless corporate videos
A corporate video is more than just a snapshot of your company – it’s a reflection of your brand, a chance to connect with your audience and the chance to make an impression that will stick with them long after they watch the video. But how do you make sure your video doesn’t age quickly? That’s a question that marketers and video experts have been asking for some time, of course. After all, you have a lot to gain from investing in timeless corporate videos that last longer. By focusing on timeless messages, you create videos that are not tied to specific trends or developments, but that remain engaging for a longer period of time. Of course, a lot can change within your company, and the technology surrounding video is also changing rapidly. But as long as your video is still correct in terms of content, the urge to develop a new video will be less. And that’s great, because then you can get to work on additional content that expands on the message of your first video. Instead of replacing, you can expand and grow your content and thus your business.
The 5 Tips for creating a successful corporate video
- Start with a brainstorming session
It can be difficult to turn an idea for a video into a fully developed concept. Often there are many possibilities or you suffer from the opposite and slam shut when the ideas need to come. A brainstorming session at the beginning of the process helps come up with great ideas for the video and ensures that everyone is on the same page from the beginning. Just grab the schedule and schedule that brainstorming session. No idea is too crazy, it’s the unexpected insertions that produce videos that stick with the viewer.
- Stay on Point
A good tip for creating corporate videos is to always stay with the main message. Keep the focus at all times. Don’t lose your audience with all kinds of unnecessary details and distracting sidetracks. Find a way to summarize all this information in about 2 minutes. By staying close to your message, you are most likely to make your film’s message stick with your viewers.
- Is the feeling of the video correct?
Before determining the look of the video, make sure the feeling you want to convey is right. Are the words, the voiceover or the idea of the first scene catchy enough? Does it grab your attention right away? Does it create the right emotion? These are questions you should keep asking yourself when creating a concept for a good corporate video. By taking a critical look at your story, you will keep the viewer’s attention.
- Visualize what you mean
By visualizing the script in advance, you can make your corporate video clear to everyone. For example, consider creating a mood board, in which you have gathered all your ideas for scenes, atmosphere, lighting, clothing and more. A storyboard can also help organize your ideas. This is a short, sketchy elaboration of the scenes from the film. It allows you to see what the scenes will look like on screen. So a mood or storyboard is a godsend, but making sketches or a 3D drawing also helps you visualize your corporate video.
- Dress the part
It sounds silly, but what you wear on camera largely determines the look of your film as well. So a good tip is to think about your wardrobe. By the way, this does not only apply to corporate video, but to all forms of content. Think about how you want to present yourself and your company (For example, corporate clothing or formal in a suit?). Dressing doesn’t stop with yourself, of course. What items do you use to dress up your set, what does and does not appear on screen?
Focus on the Core of your corporate video
One of the keys to creating timeless corporate videos is to emphasize the core of your business. This means capturing the essence of what makes your company unique and translating this into your videos. To achieve this, it is essential to start by defining your company’s mission, values and customer focus. What sets you apart from the competition? By focusing on these timeless aspects, you ensure that your video remains relevant regardless of the changes your company goes through. While trends come and go, your mission, values and customer focus remain constant and form the core of your business. In your timeless business videos, you can emphasize these elements in different ways. Most importantly, make sure your video reflects what makes your company truly unique and why customers should choose you. By focusing on the core of your business and translating this into your video content, you create a video that is not only relevant today, but continues to make an impact in the future.
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Now you know all about timeless corporate videos!
Creating timeless corporate videos is not a matter of luck – it is an art that requires skill, creativity and dedication. If you follow the tips above correctly, you will be assured of a video that not only stands the test of time, but also continues to inspire and make an impact, time after time.