Video on your webshop increases conversion and that’s good, because with a webshop video you can grow your business quickly. So webshop video can be a good investment. But how do you go about it? What kind of video do you want to put on your website? What possibilities are there? This blog will tell you all about it!
Inspire your customers with a video
To promote their D-Grade products, Desch wanted a video. With it, they could better bring their product to the attention of customers. The goal of the video was to increase brand awareness and inform customers in advance. This way, less time is lost in the sale and the customer immediately has a bond with the product, making them more likely to buy. So, inspiring your customers with video can be a great tool in your company’s strategy.
Have a webshop video made?
Video is hugely popular. Almost all online retailers and brands, do use it. Moving images inspire us and attract attention. And attracting attention is exactly what you want to achieve. But how do you make optimal commercial use of webshop video in your shop? There are different types of video you can use. Below we list the four most important ones.
The E-Commerce webshop video
E-Commerce videos are often only twenty seconds or so. They are used to sell a particular product. Tranquility and familiarity are key with this content. It often involves a short video with each individual product, which often all have the same style. A video makes a page more visible to search engines and people have more perception with video than with a picture. This is why E-commerce video is a powerful marketing tool.
The Product Video
With a product video you give a demonstration of a (new) product, or you reveal it to your target audience. This can be done very simply, for example, by placing the product on a table somewhere in a nice room and showing or naming all its advantages. But you can also go big by giving a demonstration or imagining scenes with the product and thereby going in the storytelling direction. The latter works very well to keep your target audience engaged and committed to your product. After all, people like to watch people.
Read more about Product Video here!
QuickWorks case study – Glasses Jan’t
Optician Bril Jan’t was looking for a good way to portray its products in a professional and outstanding way. We knew what to do. Soon we came up with the idea for several short product videos to use on the website. Check out a webshop video we designed for them below.
The Testimonial
In a Testimonial you let your customers talk about a product. This is how you turn a satisfied customer into an ambassador for your company. Combine product images with your customer’s experience. This is really about the product experience, but from a buyer’s point of view instead of a seller’s. This way, a potential customer gets the answer to the question “What’s in it for me?” right away.
The Service Movie
Of course, you can simply create a page with frequently asked questions, or devote a separate post on your website to important topics. But video is more enlightening and sticks better than a written post. So why not explain all your customer questions that come up regularly through video?
A Webshop video is versatile
There are a lot of possibilities when it comes to content for the web shop. So it is important to make the right considerations. A video production company can help you with that. Would you like to be inspired by all possible types of video? Check out our portfolio here!