Making a good commercial for your company remains tricky. You want to convey proudly what your company stands for, without bragging too much. In addition, you want your ad to stick with viewers so that they are more inclined to take action. But how do you get this done? Don’t worry, we explain in a few simple tips how to make your commercial a downright marketing success.
Make your promotional video a success!
In today’s digital world, having a strong online presence is crucial to the success of your business. An effective way to capture the attention of potential customers and convince them to engage with you is through a promotional video. But where do you start when creating a promotional video? In this blog post, we’ll teach you the best way to do it. There are several ways to make your sales go a lot smoother. The benefits of a movie versus face-to-face sales are almost impossible to list, but we’ve listed the most important ones:
- Quickly understand the benefits of a service or product
- Save time in meetings and calls
- Getting more leads and conversions through video
- With good video you’ll rise in Google’s rankings, so you’ll be found faster
Read all about promotional films here!
Show viewers how you solve their problem
You will soon notice that most companies often use the same terms in their commercials. They all talk about the lowest price guarantee, the best quality and the most beautiful products. But this doesn’t make you stand out among the horde of commercials people are consuming. To stand out, your commercial must clearly and unambiguously portray the end goal of the visitor. Preferably in the first few seconds. In other words, how are you going to solve the viewer’s problem? If you can formulate that in a short sentence, you have the viewer’s attention. That sentence becomes the content of your commercial. You can think of all kinds of things around it, but it remains the core of the commercial.
The viewer’s perception of your commercial
Rather than dwell endlessly on the features and qualities of your service or product, try to include in your video production into the viewer’s experience. If you can make it clear to a viewer that your company offers the answer to their question, that has a huge effect. Viewers often choose with their feelings anyway. So if you know how to connect to the viewer’s experience, it will soon make them more inclined to take something from you. So if you want more sales and more customers, your commercial will really have to go along with the viewer’s experience. That’s not always easy, but a good video production company can help you come up with a storyline for your commercial that’s right for them.
Include emotional triggers in your commercial
Visitors need to prompt you to take action. A good way to do this is through emotional triggers. We said it before, viewers choose with emotion. People don’t make decisions based on logic alone. Instead, they are driven by emotions. If people see something and have a strong emotional reaction to it, they will be more likely to do something. So you have to make sure that your commercial evokes a certain feeling in the viewer. If they get a good feeling from your commercial, they are much more likely to become customers.
Focus on benefits, not features
We’ve mentioned it briefly, but focus on the benefits of your service, business or product rather than its features and characteristics. Don’t waste time explaining how great your service is. Instead, tell the viewer how your company is going to improve their lives. After all, that’s what the average viewer is looking for. Who wants to know that something works and not necessarily why something works. The viewer of your commercial needs to feel that your service or product is going to improve their life.
Implement FOMO
Take advantage of FOMO, or the fear of being left out. This can have a huge effect in getting viewers to take action. Show what benefits people who do use your company or product experience. The viewer feels they are missing out on something by not using your service or product. And that, in turn, makes them eager to connect with you. As a result, you can bind the viewer to your company more easily. In this way you can ensure that the viewer of your commercial more easily becomes a customer of your company.
Storytelling within the promotional video
If you ask us, a good or bad video falls with good storytelling. Telling a story is what grabs your audience’s attention. And if you do it right, your video will stick around in people’s minds for a long time. That is why we would like to tell you the golden tip for good storytelling. It’s all about being unique. That’s the most powerful tool you can use when creating your video!
So, be unique!
That sounds very simple in theory, but it’s easy to fall into certain clichés. You don’t want your video to be just another video. Among all the promotional videos, yours should stand out head and shoulders above the rest. People should feel after seeing your video that they’ve seen something they don’t already know. Create something they absolutely cannot ignore even if they wanted to. That’s the only way to really grab your potential customer’s attention.
What makes my company and therefore my promotional video unique?
Simply filming the process or taking some footage of the company floor is not enough to grab attention. The fact that your company can handle a certain volume or you just got a nice new logo on your truck is not enough. In fact, most companies have that, and while it is absolutely beautiful and impressive, it will not be the reason people will remember you. Start thinking to yourself, what does my company have that other similar companies don’t have? What makes me so special in the market that people can’t ignore me? Because that is the topic you need to highlight in your promotional video. Your unique selling point, or USP.
Three tips for your promotional video
Humor and emotion in your promotional video often make the difference between a good video and a great video. Keep the promotional video short and personal. Put yourself completely in your customer’s shoes and consider what problem you are going to solve for them with your service or product. Then figure out how to tell this in a smooth, humorous and fun way. People like to watch personal stories they can relate to. And humor often removes an obstacle and makes it more interesting for your target group to share your video with others, which increases your reach.
Tip 2: Make use of a clear CTA and message
What do you expect from your viewer after seeing the film? If you want people to visit the website, click through to another video or contact you, it is important to end the video with a clear CTA (Call To Action). A clear message is also important. This doesn’t always have to be told verbatim, but keep in mind what you want to achieve with the video. If you have created a great, personalized promotional video, but it is not clear what the central point of the video is, then the video is not going to lead to more conversions. Avoid too many distractions and be clear to your target audience.
Tip 3: Grab attention in the first seconds
The first few seconds of a video are crucial. Go figure: when you meet a new person, you spend the first few seconds forming an impression as well. And that impression actually almost never changes. It’s exactly the same with film. You have 1 moment to grab your viewer’s attention and convince them that this video is going to help them. And that moment is in the first 10 seconds. After all, it’s in that time slot that your customers determine whether they think it’s worth watching further. Start with a strong, recognizable or striking image. That’s enough reason to keep watching.