A video marketing strategy may seem complicated, creating all that proprietary content. But of course, this doesn’t have to be the case, as long as you’ve thought about a few things. What is the ultimate goal of your video marketing and how will you achieve it? That’s a piece of strategy you will need to establish. With a good video strategy, you make content work for you and not the other way around. And it doesn’t have to be that complicated. After all, a simple content strategy will keep you going longer and stay nice and clear. But first, let’s take a step back. Why do you need videos within your company or organization?
Video marketing strategy: what exactly is it?
Your video content should match the current and future needs of your business. What feeling should your business convey? Can you put that on paper for yourself? Perhaps you already have your own unique corporate identity and it is already being implemented in the videos’ you create. Through continuity in the look and feel of your videos, your videos become recognizable and quicker to find online. For this, a video marketing strategy works best.
Read all about video production here!
Video marketing: what does it involve?
By video marketing we mean all forms of video that you use to promote your business. This can be through social media, but also in newsletters, on the website or, for example, as a preroll on YouTube. There are many possibilities. It is important to include all these forms of video in a video marketing strategy. That way, you can cleverly make all content interact with each other. This is how you make video work for your business. After all, video gets you much further as a company. It helps your business grow. And that’s what you want!
Video strategy? Why, really?
Everyone watches video. In the last twenty years, so much has changed in terms of technology. Where video used to be a luxury, now everyone has a smartphone in their pocket where you have a video in front of you within a click on the screen. That makes video one of the most accessible ways of marketing there is. Also, video sticks with a viewer the longest and best, making video a high return on investment.
Onderdelen van een videostrategie
So video is essential within a company. That much is clear. It is impossible to imagine our society without it. And just as there are many types of people, there are also many types of content. from corporate video to promotional film. So it’s good to see which content suits your company and target audience. This requires a well thought out video strategy. Components of the video strategy are as follows.
1. Creating viewer profiles
It’s good to know who needs to see your video. Of course you want everyone to watch your video, but if you don’t focus yourself on a particular target group, you’re in danger of losing attention. You’ll be trying to please too many people at once and that won’t work. Much better to determine who your target audience is and tailor the video specifically to them.
2. Vaststellen van content
Nu je weet voor wie je de video maakt is het belangrijk om te kijken naar wat voor video je gaat produceren voor je videostrategie. Hierbij is het belangrijk om je doelen goed voor ogen te hebben. Wat wil je dat jouw doelgroep gaat doen na het zien van jouw video? Een goede manier om te bepalen welke content je in moet zetten is het 3-H model van Google.
3. Activatie plan opzetten
Hoera, je hebt een video! Hoe zet je deze nu in? Wil je hem op Facebook plaatsen of past hij toch beter op een aparte pagina op je website? Misschien besteed je er wel een hele mailing campagne aan. Hoe je een video in zet heeft alles te maken met jouw doelgroep. Ga bij jezelf te raden waar jouw doelgroep te vinden is. En probeer juist op die plekken jouw video in te zetten. Ook dat is onderdeel van je videostrategie!
Lees hier alles over onze werkwijze!
Met deze stappen heb je straks een goed opgezet plan
Als je deze 3 stappen volgt, dan heb je straks een goed opgezet plan waarmee je jouw marketing verder helpt. Wil je serieus aan de slag met de videomarketing van je bedrijf en zoek je nog iemand om mee ta sparren? Schroom niet en neem gerust contact op!