Of course, a good corporate video starts with a great story. And you don’t come up with that story overnight. But how do you actually create the script for your corporate video?
What exactly are we talking about when it comes to a script for a corporate video?
As a company, you can’t ignore video anymore. To achieve maximum results with your corporate video, start with a good basis, namely the script. This provides footing during production. It is the backbone of the corporate video. A film script describes the locations, actions, actors and texts that will appear in the corporate video. Before you start putting things on paper, start with the basics: target audience, message and purpose and then build on that. Check out 8 practical tips below!
1. Target audience for the corporate video
When writing a script, it is good to put yourself in the shoes of your target audience. They need to get the feeling that with company video the corporate video. It should be recognizable and strongly portray the target group’s problem, and a possible solution.
2. Purpose of the corporate video
Every corporate video has a reason for being made, a specific purpose. Whether you want to sell your target audience something, or inform them about a particular service, or persuade them to take an action, knowing your purpose helps when writing the video.
3. Message of the video
Think carefully about what the message will be from your corporate video. What does the target audience really need? And what information is relevant to them? Keep it to the core, that way you avoid confusion and make it easier to achieve your goal.
Learn more about creating a video production here!
4. Storytelling is key
If you ask us, a good or bad video falls with good storytelling. So in order for your script to make as much impact as possible, it’s best to tell a story. That’s where you grab the audience’s attention. And if you do it right, your video will continue to wander around in people’s minds for a long time. People should feel after seeing your video that they’ve seen something they don’t know yet. Something they can’t ignore. Check out our corporate video for Music All In, focused on storytelling, below!
5. Short but Powerful
Whatever script you’re working with, remember it works better to keep your writing simple. Writing for video is different from writing for, say, a newsletter or article. In video, you mainly use colloquial language. You also try to keep texts short and concise for the most powerful results. Show, don’t tell is an important principle in film. It is much more effective to fill something in with images than to endlessly mention it.
6. Kill your darlings
To write is to delete. That’s one of the most important lessons when you’re working on a script. First, completely write out everything that is in your head and then delete anything irrelevant. If you have properly defined your purpose and target audience and message, this step should be doable. It is not always a fun step, but it is necessary to arrive at the strongest script.
7. Avoid writer’s block
Writing takes effort, that’s just a fact. Don’t assume you’ll write a script in between. But even if you take your time, writing can take a lot of effort. You may suffer from writer’s block. How to prevent that?
- Start your day with writing. By not putting it off, it becomes a lot easier to work on because you don’t mind it as much
- Write even when you have no inspiration. The longer you are at it, the more likely inspiration will come in anyway. Deletions and changes can always be made anyway.
- Don’t set hard deadlines if you find it hard to write.
- Resist your thought by doing something else for a while. Taking a walk can help tremendously.
8. Read the script aloud
By reading the script aloud, you’ll find out if it flows nicely, the text is easy to pronounce and you’ll get a handle on the length of the video. The text should flow smoothly, especially if it is a voice over script. Notice that you stumble over certain words, or need to speak faster to keep the text within the agreed-upon video length? Then you’ll probably need to make a few more changes.