How to create a video strategy in 3 steps?

What content are you using to guide your customers through the buying process? In what ways are you creating traffic? With a good video strategy, you make content work for you and not the other way around. And it doesn’t have to be that complicated. Because a simple content strategy will keep you going longer and stay nice and clear. But first, let’s take a step back. Why do you need videos within your company or organization?

Video? Why really?

Everyone watches video. In the last 20 years, so much has changed in the field of technology. Where video used to be a luxury everyone now has a smartphone in their pocket where you can have a video in front of you within a click on the screen. That makes video one of the most accessible ways of marketing there is. Also, video lingers longest and best with a viewer, making video a high return on investment.

Components of a strategy

So video is essential within a company. That much is clear. It is impossible to imagine our society without it. And just as there are many types of people, there are also many types of content. From Corporate video to promotional film. So it’s good to see what content fits your business and target audience. This requires a well-thought-out video strategy. Components of the video strategy are as follows.

1. Creating viewer profiles

It’s good to know who needs to see your video. Of course you want everyone to watch your video, but if you don’t focus yourself on a particular target audience, you’re in danger of losing attention very quickly. You then try to keep too many people happy at once, and that doesn’t work. Far better to determine who your target audience is and tailor the video specifically to them.

2. Establishing content

Now that you know who you are making the video for, it is important to consider what kind of video you will produce for your video strategy. Here it is important to have your goals clearly in mind. What do you want your target audience to do after seeing your video? A good way to determine what content to put in is Google’s 3-H model. At another blog we pay more attention to this.

3. Set up activation plan

Hooray, you have a video! How do you deploy these now? Do you want to post it on Facebook or would it be more appropriate on a separate page on your website? You might spend an entire mailing campaign on it. How you deploy a video has everything to do with your target audience. Guess to yourself where your target audience can be found. And try to deploy your video in those very places. That too is part of your video strategy!

Neem contact op

This field is for validation purposes and should be left unchanged.

Lees ook

TikTok video content
Video Marketing

Discover why your company can’t ignore TikTok: 4 compelling reasons

You can’t ignore it anymore: TikTok. Everyone has heard of the social media platform and the number of users seems to keep growing. So plenty of opportunities for companies to profile themselves there as well. But how do you do that? You’ll learn all about that in this blog.