Having a corporate video made is an investment. Yet we often see videos that look professional but produce few results. Why is that?
These are the 5 biggest mistakes we regularly encounter.
1. No clear purpose
Many videos are created because “a video is needed.” But for what exactly? A good video always has a purpose: build trust, generate leads, recruit staff or explain a product. For example, a clear purpose might be to attract new staff, like the video below for Xyto Media. The video is completely focused on the future personnel of the company, which immediately triggers the viewer to look further, if you belong to that target group.
2. Telling too much
Companies often want to put everything into one video. The result? A long video with no focus. Better to put one clear message at the center. Take the video we made for Royal van Zanten. In it, the message of ‘colored chrysanthemums’ is continuously central, told from the perspective of a child to reinforce the amazement for the different colors of chrysanthemums.
3. Only send, not connect
People don’t want to watch advertising. They want to see who is behind a company, how you work and what you mean to customers. Authentic stories often work better than sales pitches. So try wrapping your message in a storyline or personal touch to make sure it sticks better. This can be as simple as having a customer tell your story.
4. No focus on social media
Putting a company video only on the website is a missed opportunity. By also shooting short snippets and vertical videos during the shooting day, you get much more out of the same production. In fact, you can get much more material out of one shot than just the “main video. You can shoot special material for short reels, have someone walk with you for behind the scenes material or select several short moments from the main film that also work in short format, for example on Linkedin.
5. Forgetting what happens after the video
A video is not an end point. What should someone do after watching it? Without a clear next step, you miss opportunities for new customers, requests or conversations. Where do you place the video, how do you deploy it? What actions do you take afterward? Is it part of a campaign? Is there a clear CTA in the video that you can use as a lead in your sales? Do you use video as a first contact moment by sending it along to a potential customer, for example? If so, you can ask afterwards what that person thought of it as a great starting point for a conversation. Video only comes to life when it is actively used.
Turn your video into a marketing tool
So: A strong corporate video doesn’t just look good. It supports your goals, tells a clear story and gets viewers moving. So at QuickWorks, we look beyond just pretty visuals. We make sure video actually contributes to visibility, trust and growth. Everything to help your company move forward. Wondering how your corporate video can deliver more results? We are happy to think with you.