
Having a corporate film made? Here’s how to do it in 5 clear steps!
You want to have a corporate film made. Even better, a professional corporate film with which you can reach your colleagues. And of course, to
Nothing communicates more powerfully than a customer speaking positively about your company, service or product. Therefore, let customers speak for you with a strong video testimonial!
No one can tout your company, product or service as well as your own customers. They are already familiar with your services and products and know exactly what you can do for a potential new customer. So having them speak is enormously powerful. They are not busy selling, but sharing their experience. This is authentic, honest and accessible. If you want to grow, this is a great marketing tool to use in your business.
A good testimonial video is not a string of compliments for your company. The customer tells how he or she experienced the product or service. Less positive points may also be mentioned here. Gladly even, because that increases credibility. Especially if you, as a company, have solved these points well, it makes the review even stronger. So don’t turn it into a sales video, but a sincere customer experience.
Try to avoid empty terms like “good service,” “fast delivery time” and “great quality.” Let your customer tell the story. People love stories. Steer for this in the interview. For example, ask what the problem was, what doubts there were and how this was resolved.
The most important factor in creating a testimonial is capturing a sincere, honest and believable story. There should always be a careful balance between the script, the questions asked, and your client’s response. Your client should always have the freedom to give his or her personal answer in the video message. In short, sincere storytelling.
We help you and the interviewee from start to finish. Some tips for successful review videos: choose a convincing interviewee who can speak naturally on camera, don't stick too strictly to the prescribed questions to maintain authenticity, and prepare a list of questions to help the interviewee relax and avoid a confusing story.
During the planning phase, we identify your goals. From here, we establish a clear structure. For example, a testimonial film can be divided into three parts. Starting with the challenge or need your customer had, followed by an explanation of how your product or service met this challenge. Preferably supplemented with special details or features that were extra valuable to this customer. The video ends with a customer telling how happy he or she is with your product or service and what the results are now that they have purchased it.
Finally, try to keep it short and sweet in most cases. Better 30 seconds from a to z engaging and relevant than 3 minutes whose essence is somewhere halfway through.
Having a corporate film made? Here’s how to do it in 5 clear steps!
You want to have a corporate film made. Even better, a professional corporate film with which you can reach your colleagues. And of course, to
The possibilities of video explained. All the options at a glance!
Want to create a professional video to get your message across and impress your target audience? In this article, you’ll discover the essential steps you need to take. From writing a good script to arranging the right people and editing footage. Learn how to incorporate your corporate identity into the video and find out why it’s important to create separate edits for social media. Read on quickly and discover the possibilities of video!