Nothing communicates more powerfully than a customer speaking positively about your company, service or product. Therefore, let customers speak for you with a strong video testimonial!
No one can tout your company, product or service as well as your own customers. They are already familiar with your services and products and know exactly what you can do for a potential new customer. So having them speak is enormously powerful. They are not busy selling, but sharing their experience. This is authentic, honest and accessible. If you want to grow, this is a great marketing tool to use in your business.
A good testimonial video is not a string of compliments for your company. The customer tells how he or she experienced the product or service. Less positive points may also be mentioned here. Gladly even, because that increases credibility. Especially if you, as a company, have solved these points well, it makes the review even stronger. So don’t turn it into a sales video, but a sincere customer experience.
Try to avoid empty terms like “good service,” “fast delivery time” and “great quality.” Let your customer tell the story. People love stories. Steer for this in the interview. For example, ask what the problem was, what doubts there were and how this was resolved.
The most important factor in creating a testimonial is capturing a sincere, honest and believable story. There should always be a careful balance between the script, the questions asked, and your client’s response. Your client should always have the freedom to give his or her personal answer in the video message. In short, sincere storytelling.
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