Nothing communicates more powerfully
than a customer speaking positively
about your company, service, or
product. Let your clients do the talking
with a strong testimonial video.
No one can promote your company,
product, or service better than your own
customers. They already know your
offerings and understand exactly what
value you provide to potential clients.
Instead of selling directly, they share
their genuine experiences, making it
authentic, honest, and relatable. If
you’re looking to grow, this is a powerful
marketing tool to use for your business.
A good testimonial video isn’t just a
series of compliments about your
company. The customer shares their
genuine experience with your product or
service, including any challenges they
encountered. In fact, mentioning those
adds credibility, especially when your
company has handled them well. That
makes the testimonial even more
powerful.
Try to avoid empty phrases like “great
service” or “fast delivery.” Let your
customer tell the real story. Ask about
the problem they faced, any doubts they
had, and how your company helped
solve them.
The most important factor in creating a
testimonial is capturing a story that feels
sincere, honest, and credible. You want
to convey your company’s message,
and you can guide this through your
questions without influencing the
customer’s response. Always give them
the freedom to share their personal
experience. In short, authentic
storytelling.
