When you bid for a tender, of course you want to win that tender. Then it is important to use everything in your possession to prove that you are the right choice. Video is a handy tool to give quick insight into why your company is the best match for the contract. That way, you make video production work for your company!
Video production is the way to win your tender
For many companies, it is still not a priority to visualize concepts, services and products with a video production, for example. While video is the means to clearly and conveniently explain new concepts and convince customers. Important information can be easily told with video and made immediately understandable. People are more quickly convinced by video, because our brain is visual. So if you want to have an edge over the competition, whether it’s winning an investment pitch or winning a large government contract, video is the way to present your ideas visually, stimulatingly and convincingly.
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Why people are more likely to connect with video production
When you are in the process of acquiring new business or winning a tender, you need to be able to show within one presentation what your company does, what you will focus on and what makes your process, method or service unique compared to the competition. Video offers a great way to do this. If you engage with a video production company about having a video made, they will seek answers to these and more questions in the intake interview so that the story can be acquired from them.
The story is transformed into a stimulating video that allows the viewer to build a bond with your company. It not only gives the viewer, and thus your potential client, insight into what you can do, but also gives an advance look at the atmosphere of your company and what can be expected from the collaboration. Thanks to a strong video, a connection is built with your company even faster
Here briefly the benefits of video in recruiting:
- Visual Incentives: Using photo and video makes your company appear more trustworthy, establishes you as an expert and increases the connection with your company.
- Remembering information: Information is better remembered when told in video form. So people will remember your company more easily than the competition.
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Images tell everything that text cannot: For your potential clients, it is of course very nice if you can already show something of the intended result. By showing previous projects in your film, or using animation for example, you make your vision immediately clear.
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More persuasion: Images make it possible to convey a message with less information. After all, images say more than words. It thus becomes easier to persuade customers and make a sale.
Case Study: Pentacon
When you have an important online pitch fairly last minute you want to go on the safe side with your presentation. That’s why Pentacon came to us asking if we would produce a video production for them. Within 2 weeks the pitch video was produced from a to z. The video used a presenter who gives the pitch, so to speak, while the video is supported by strong visuals that show what the company stands for. Together with the people of Pentacon, the presenter told a tight story in which, also visually, all core activities and USPs were reviewed.
Case Study: Hollandia Services BV
Our client Hollandia Servcies has been using various forms of video content for quite some time. They use video production not only in their own content calendar, but also in winning tenders and acquiring clients. In doing so, it is increasingly a requirement for parties Hollandia works with to provide a video of the project. Thus, Hollandia has a great interest in creating strong video content!
Learn more about making a good project film!
Using video production for your tender is definitely a good idea
The power of video helps you win your bid. Whether you use video to set a strong example of a previous project or to give a clear interpretation of a specific presentation, it is always a powerful tool to convince your clients. We are happy to talk with you to help you acquire new clients or win your next tender.