Make a video? All tips and tricks on 1 clear page!

One day the boss comes to you and says “we need video content. It has to be finished quickly and it shouldn’t cost too much. And you’re going to take care of that.” At that moment you realize that you’ve never had a video made. And yes, what is fast? And what do you all need to consider during this process? In this blog post, we give you the best tips for having a successful video production made!

Hoe begin je met videoproducties voor jouw bedrijf?

The first step to using video can seem intimidating, but it doesn’t have to be. With the right guidance and a clear plan, you can get started quickly. Below, we’ve listed a few reasons why video is essential for your business:

1. Increase engagement: Videos have the power to keep people on your website longer. By sharing engaging and informative video content, you can retain visitors longer and pique their interest.
2. Improve conversions: Videos can have a big impact on sales results. They provide a visual and auditory experience that text alone cannot match. By adding product videos or testimonials, you can persuade potential customers and help them make a purchase decision faster.
3. Increase online visibility for your business: Videos tend to get more attention in search engines than textual content. By adding relevant keywords to your video descriptions and subtitles, you increase the chances that your videos will be found by potential customers.
4. Tell your story: With video, you can bring your business story to life. Tell the story behind your products or services and create an emotional connection with your target audience. People are more likely to do business with companies that inspire them.
5. In addition, video also has a positive effect on search engine optimization (SEO). Search engines such as Google often prefer websites with video content and will rank them higher in search results. So by adding videos to your website, you can increase your company’s findability and generate more organic traffic.
6. Finally, using video can help create a unique brand image. Video allows you to give your business personality and establish an emotional connection with your target audience. Through creative and well-produced videos, you can strengthen your company’s image and make people feel connected to your brand.

Hiring a video production company is a must

In a video production involves all sorts of things: Coming up with a concept, shooting, video editing, music, maybe even a voice-over and, of course, deploying the created video. To avoid losing track, it can be helpful to find a good video partner. A video production company will take a lot of worries off your hands.

If you’ve never had a video production done before, you may be quite wowed by the many steps involved in producing a video. This makes sense, since you are not involved in video production at all in your daily life. If you want to renovate your house, you also call the contractor first. It’s no different with video. A video production company is an enormous asset in creating good video content. That’s the only way to really get ahead with your business.

A video partner is like a contractor

You can also think of a video partner as a kind of contractor, especially if you are looking for a video production company where you can put down productions more often. Of course, you can get started yourself. Perhaps you’ve made a film before, happen to know someone with a camera and have experience editing video. But producing a good video does take a lot of work. And you can’t put that time into your business. You need a partner who understands and thinks with you and who can take work off your hands.



De 3 voordelen van het werken met een videoproductiebedrijf

There are many advantages to working with a video production company. But here are the three most important ones.

1. All knowledge in-house, under 1 roof

A video production company has multiple disciplines under one roof. In-house, they often have all the expertise to effortlessly produce your video. So you only have to deal with 1 single party, making communication easy.

2. Complete unburdening

A video production company takes a routinized approach. Everyone in the company is a cog within a well-oiled machine. You can expect quality!

3. Long-term quality

During the production of your video, you maintain 1-on-1 contact with your video partner. As a result, you quickly learn the steps of the video production process and the video production company gets to know your company’s DNA. As a result, you build a relationship with your video partner that makes it easier and faster to have content produced in the future.

A brand film with vision!

A great example of a successful corporate film is the video of Stolk Brothers. This brand film not only shows the product, but also beautifully conveys the company’s vision using atmospheric imagery. This type of video can help you strengthen your corporate identity and attract potential customers. Now if you want to have such a strong brand film, contact QuickWorks. Getting a video made has never been easier!

Tips for a successful video production

When having a video production made, there are several aspects to consider. After all, you want to make sure that you get the best results when you as a business have a video made. Below are some important tips to make sure your video is effective:

1. Define your target audience: Before you start making the video, it is important to know who you want to reach. Set clear goals and tailor the content and style of the video to your target audience.
2. Tell a story: A good video tells a story that touches people. Think about the message you want to convey and how to do it in a creative way.
3. Make use of storytelling techniques: Use techniques such as interviews, testimonials and voice-overs to convey your message in an engaging way.



What can you take care of yourself when having a video made?

In addition to hiring professionals, there are things you can do yourself to improve the quality of your video production. Below, we have listed the most important tips when getting a video made. That way you’ll be fully prepared for your own video production.

• Prepare well: Make sure you are clear on what you want to communicate before the actual shooting begins. Create a clear script and plan the filming carefully.
• Get a good location: Choose a location that fits your message and corporate identity. Consider lighting, background and sound quality.
• Involve employees: Have employees perform in the video to add a personal touch and create engagement.

Where do you place the content?

Using cell phones while surfing the Internet is becoming increasingly popular. Because users are watching on a small screen, they more often choose to play a video instead of scrolling down and reading text a lot. Partnerships on weblogs, a post on Facebook, distribution via Twitter, on the website, on Instagram: if you know where the target audience is, you often know where and how best to spread your message. There are several options for this, so talk to an expert to see where best to deploy your content. That way you’ll make the most of it in your marketing.

Upload regularly

Google is quite biased. Sites with one or more videos are ranked higher in search results than sites without or with fewer. Therefore, it is essential for your business to create or have content created regularly so that you remain relevant in the search engines. This will bring more visitors to your site and therefore more potential customers. This is independent of the type of content you create, because you can tailor it even more to your target audience so that they are spurred into action. If you put something online more often, you will be found sooner than if you don’t. So you really can’t stay behind with your business anymore.

Some tips for good SEO

When a video production commissioned, try to come up with a unique solution to your visitors’ problems in your content. For example, consider a tutorial or How To. Internet users watch videos primarily to get answers to their questions and problems. So the trick is to present your company, service or product as an attractive solution to your target audience’s problems.