Having confidence in your brand is great, but confidence alone is not enough. You also need to be able to demonstrate where your company’s strengths lie. And you want to do that in the most visually appealing way possible. A project video is a great way to show what your company does and what it excels at. With or multiple videos, you show how your company handles large and important projects.
A professional project film makes an impact
Suppose you are in a meeting with a potential client. You are doing your best to convince that person to hire your company for a big job. You can say all kinds of things during such a presentation. But how much more impact would a good project film make? Images speak far more than words ever can. In a short time you show how you went from idea to end result. That speaks, and sticks. And it may just win someone over in their decision making.
What is the difference between a corporate film and a project film?
Although when your corporate film may have also shown a number of projects, a project film is at its core something really different. Whereas a corporate film is often about the most beautiful and impressive results or actions, a project film shows several steps. This gives the viewer a good idea of your expertise. A project film is therefore intended for people who speak your professional language. People who understand and want to see why they should work with your company. But it doesn’t stop there. A project film can also be used as part of a tender or as a training tool, to evaluate a project or as a nice flashback.
Read more about making a good product film here!
Hollandia Services: a QuickWorks case study
QuickWorks has regularly produced project films for Hollandia Services in recent years. Because there is a lot of technical knowledge within QuickWorks, it is easy to change gears on site, which means that supervision can be kept to a minimum. Which is nice. A renovation like that of a bridge at Hollandia is a project that takes several months to complete. The challenge for QuickWorks is to be at the right place at the right time every time to capture the best images and bring them together in a video image report of several minutes.
We also provide short progress video impressions for the socials in the interim, provide photography and a filled press kit. Furthermore, the footage is used afterwards for evaluation of the project, as a party closure, for training purposes and to show to potential clients. With just one project, Hollandia services thus has a range of content for various purposes. All within one project.
Read all about making a project film here!
The construction of a project film
With a project film, it’s not just the visuals that do the job. Of course, every step must be well portrayed during the project, but a good project film has much more in it to be labeled a success. Music, color grading, voice over and graphically sleek quotes create that project video that viewers will talk about and refer to. The insertion of animation and virtual reality can also be a valuable addition to make complex subject matter clear and show that which cannot be captured with film footage.