A shoot day is often a big moment in planning. Many organizations put time, people and budget into it. And yet we often see it go wrong: one nice video is made, shared a few times … and then the material disappears into a folder. A shame, because you usually have enough footage to get much more out of it.
With a smart approach, you can turn one day of filming into a complete content machine. Not just a hero video, but reels, photos, snippets, visuals and posts. That’s what we call a content kit. And that’s exactly how you get 10x more return from the same footage. In this blog, we explain what a content kit is, why it works so well and how to do it smartly.
1. Think in formats ahead of time (not individual videos)
The biggest mistake in a shoot day is to start filming without a plan. Then you often get loose footage that is difficult to use. Instead, a content kit starts with formats: fixed forms of content that you can repeat more often. Think of:
- FAQ videos
- Brief tips from an expert
- Customer Quotes
- Behind the scenes
- Mini cases
- Recruitment snippets
If you decide in advance which formats you want to make, you can film very specifically during filming. This creates a shooting day that feels like production and planning at the same time.
2. Create one hero, but plan the rest around it
A hero video is important. That’s the video you put on your website or use as a campaign. But that hero shouldn’t be the only end product. The smartest thing to do is to build the shooting day around that hero, as well as immediately gather content for other purposes. For example:
- A customer interview that simultaneously produces snippets
- Additional mood images you can use as reels
- Photos suitable for LinkedIn and website
- Mini statements from contributors who later become posts
This way you make the turn day much more valuable, without costing extra turn days. For Amazing Oriental, we did exactly this. From one video, we extracted not only a main story, but also multiple short videos for social.
3. Film with reuse in mind
A shoot day focused solely on one video often produces “nice shots” but too few applicable pieces. With a content kit, you film with reuse in mind. That means, for example:
- record short statements separately
- filming extra close ups and details
- also deliberately take vertical shots for reels
- make room for behind the scenes footage
The difference is not in filming longer, but in filming smarter. That way you get material that fits into different formats. During the filming of Amazing Oriental, we deliberately included different shots and formats. This allowed us to later use the material in multiple ways.
4. Create multiple versions for different channels
LinkedIn requires different content than Instagram. And a website requires something different again than a newsletter. That’s why it’s smart to create multiple versions right away. Examples of a content kit output:
- 1 hero video of 60 to 90 seconds
- 6 to 10 10- to 45-second social videos
- 10 to 20 photos (portrait, mood, action)
- Quote visuals from interviews
- Short text input for posts or blogs
This division makes it easy to be structurally visible. You don’t have to keep coming up with content. You can see this in the end result for Amazing Oriental: multiple short videos, each with its own angle, but visually and in terms of content one line.
5. Turn one turning day into a month (or more) of visibility
The value of a content kit is not only in the amount of content, but in its structure. After all, you can plan ahead. With one day of rotation, you can often:
- Post 2 to 3 times a week for 4 weeks
- using the hero as a campaign video
- Use the snippets for retargeting or social series
- deploy the photos on website and employer branding
And because everything comes from one production, the look and message is true everywhere.
Extra tip: combine turn days with a set content flow
If you do this once, you see the difference immediately. But the real power comes when you work structurally. With set days, formats and rhythm, you build a content flow: a continuous stream of content kits that support your marketing and sales. At QuickWorks, we work exactly this way. We come up with the formats in advance, create a smart shot list, produce efficiently and deliver everything as a complete content kit. Ready to publish.
Want to know what such a content kit could look like for your organization? If so, we’d rather show than explain 😊