With a brand film, you make an unforgettable first impression on your target audience. That’s what you’re looking for. By making the right first impression, people are more likely to choose your company. You increase your sales, strengthen your story and grow your business with a strong visual brand film!
What is a Brand film and what’s in it for you?
Brand Films are a very effective marketing tool for companies to promote their brand or product. They can create an emotional connection with the audience and help develop the brand or product by choosing the right message, imagery and distribution channels. Using the right images, music and voice over will help achieve this. In this way, the brand film can help develop a bond of trust between your brand and the general public. The more trust you have with the audience, the faster they will proceed to sell or recommend you to acquaintances and friends. A brand movie should actually be thought of as a visual presentation of your brand. People who have never heard of your company before should be able to see at once what you stand for. You don’t have to explain exactly what your company is about or what services you offer, although you can hint at this. With a brand film you are actually introducing your potential customers to your corporate identity, so that they become enthusiastic about your company even before they know anything about your product or service.
Your Brand in 60 Seconds!
A brand film should make you convince your audience to want to do business with you in a short period of time. High quality and setting yourself apart are important. You also don’t want to make your video too long. You need to be able to explain in a few striking images and words what makes you unique. That will come across the strongest. Keep your video short, around a minute. If you want to grow your business, make your brand film the foundation of your marketing. Build everything around it. In 60 seconds, you explain your entire branding and people immediately know why they should work with you!
Read all about Brandfilms here!
Stand out with a strong brand film!
Service and quality everyone offers. It sounds harsh, but many things you think you excel at, the competition does just as well. It is important to realize what your story is and what you are truly unique in. That way you really stand out above the competition. If you really know how to tell what makes your company unique, people are more likely to come to you. It’s okay to be a little bold and speak up. Whatever the story of your brand film becomes, remember these two golden rules:
- Less is more
- Show! Don’t tell
A brand film is not an ordinary sales pitch, but a business card
With a brand film, you have to touch the viewer. They need to feel that they are going to have an experience at your company that they won’t get anywhere else. The added value of your brand must be immediately apparent. That’s quite a responsibility. Then you won’t get there with standard sales pitches. But if you do manage to strike the right chord with your target audience, a strong brand film will pay off handsomely:
- Making people feel that they do have to deal with you
- Generate desire in your customer
- Show your value
- Strengthens your position as an expert
- Differentiate yourself from the competition
De drie gouden tips voor het maken van een brand film
- Strong story: a good fire movie stands or falls with a good story. You can share the story of your company and brand, the core values, what makes your company special and unique, and to top it off, show some special projects or achievements. That should then be well acquired through compelling scenes and good voice over text. This is how you tie customers to your story.
- Cinematic Quality: A brand film must be professionally made and have a high production value. Compelling visuals are often the key to keeping your customers engaged. A professional voice-over tells your company’s story. the more classy the film exudes, the more that will rub off on your company’s image.
- A message that convinces: The brand film must have a strong message that applies to both the brand and the target audience. The message should be conveyed in an interesting and compelling way. It is best not to do multiple messages or sub-messages in the film. Include only what the company is all about. If necessary, more films can be made about these sub-headings.