Good product photos make all the difference. Whether it’s for a website, brochure, web shop or social media: the image often determines whether someone continues looking or drops out. Yet we see that product photography is often underestimated. With a few targeted choices, you can greatly improve the quality of your images. In this blog, we share five practical tips for taking strong product photos, including an important tip about working in a studio.ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊThese tips are just a few of the most important.
1. Create peace and focus in your image
A good product photo starts with one clear starting point: where should the attention go. Too many distractions in the background or surroundings take the power out of your image. Therefore, consciously choose a quiet setting in which the product takes center stage. This does not always mean a white background, but a background that supports the product instead of dominating it. Textures, color areas or a light setting can work, as long as they enhance the product and do not compete.
2. Light is everything
Light determines the mood, sharpness and look of your product photo. Bad light can make even the most beautiful product look flat and uninteresting. Natural light can work well, but is often unpredictable. Shadows, color differences and changing conditions make it difficult to work consistently. Good lighting provides:
- clear shapes
- visible details
- a professional appearance
Think about where the light is coming from, how harsh or soft it is, and how shadows fall. This is precisely where the biggest difference in quality is often made.
3. Choose the right point of view
The angle from which you photograph a product determines how it is perceived. A product from above looks different than a shot at eye level or from a slight angle. Experiment with different angles and see what makes the product look best. Always ask yourself: What do I want to show? Shape, detail, scale or use? A conscious choice in point of view makes your photo stronger and more focused.
4. Work with consistency
Especially when photographing multiple products, consistency is important. Think of the same background, the same light and similar composition. This creates calmness and professionalism, for example on a website or in a catalog. Inconsistent images look messy and unreliable, while consistent product photos contribute to recognition and trust. This applies not only to web shops, but also to brands that present their products through marketing and communication.
5. Think beyond one photo
A product often tells more than one story. In addition to the “standard” product photo, it can be valuable to include detail shots, mood shots or context shots. This gives the viewer a more complete picture and allows you to use the photos in multiple places. By thinking in advance about where the photos will be used, you get more out of one shoot and avoid having to start over later.
Extra tip: work in a professional studio
Anyone who is structurally involved in product photography quickly notices the advantages of a studio. In a studio, you have complete control over light, background and setting. This ensures consistent quality and efficient work. At QuickWorks, we have our own film and photo studio where products can be professionally photographed, with fixed lighting setups and room for different settings. This makes it possible to move quickly, shoot multiple products and create images that can be used immediately for different channels.
Learn more about working in a studio or curious what this can do for your product photography Check out our studio here!
Or read all about photography here!