Social media is perfect for a business to reach your target audience. More than half of phone users always have their cell phones in their pockets. During the day, they scroll through their messages. If you manage to stand out among all those messages, for example with video content, then as a company you will immediately stick with your target group.
5 reasons for social media video content
Video content inspires! It makes you stand out to your target audience. And you want that, because that’s how you promote sales. If that’s not enough to convince you, here are 5 more reasons why social media video content is crucial to the growth of your business.
1. Recognizability
By posting video content regularly and in the same style on social media, your target audience gets to know and, more importantly, recognize you. And that ensures that people are more likely to come to your company. By using humor or stepping into the role of an expert in your video content, people quickly get a positive image of your company and are more likely to become customers or recommend your company.
2. Reliability
By releasing frequent videos on a topic, you will be seen as an expert faster. Not only by your target audience, but also by search engines like Google. By giving your video content the right descriptions and tags, you will be found better in search results over time.
3. Stand out
Every business is on social media, so the various platforms can feel quite saturated. By using video, you are more likely to stand out among the posts, making people interested in your business.
4. Spread your message
People are guided by feeling and emotion, not purely by facts and numbers. With video you can give the viewer a certain feeling. If you manage to touch your viewer, they are also inclined to share your company’s videos with others. And the more people share the video, the more brand awareness!
5. Different target groups
Whereas with a corporate film you can often only address one target group, on social media you can go all the way. On social media you can reach certain groups more specifically, so that the message you want to tell reaches the right people at the right time!
Read more about our approach here!
Upload regularly
Google is rather biased when it comes to video. If you put a video online more often you will be ranked higher in search results. So creating new content regularly is crucial to staying relevant. A higher position in search results, means more visits to your channels and website, more leads and thus more potential customers.
Split second impression
On social media, it is necessary to grab attention in a split second, a fraction of a second. To do that, you need to take full advantage of the power of images. From the start, you have to intrigue. And you need to hold that attention until the end. Don’t make your videos too long either, that way people stay engaged throughout the video. And if you have made people curious with your powerful video, they will automatically come to your website, where they will take longer to get to know your company.
The ideal length of social media videos
Want to make social media work for you and ensure that you get more conversion from your videos?Then you need to know the rules of video length and apply them masterfully. Don’t panic, because with our expertise in video, we’re going to dive deeper into the world of ideal video length on different platforms. Prepare to outsmart your competitors and mesmerize your audience like never before!