You can’t ignore it anymore: TikTok. Everyone has heard of the social media platform and the number of users seems to keep growing. So plenty of opportunities for companies to profile themselves there as well. But how do you do that? You’ll learn all about it in this blog.
The power of TikTok for your business!
In the world of marketing, TikTok has shot up like a comet. At a time when social media plays a crucial role in marketing strategies, TikTok is now an indispensable platform for brands striving for growth and engagement. With growth of 400,000 new users by 2023 and an audience wider than ever before, TikTok is an unprecedented opportunity for businesses to increase brand awareness, generate leads and increase sales. Your business can’t be left behind when it comes to TikTok. But why exactly? Let’s dive into the 4 reasons why your business shouldn’t ignore TikTok.
The power of numbers: Short videos in the spotlight
Numbers don’t lie! Recent research shows that short videos rule the social media landscape right now. A whopping 56% of recently published videos are shorter than two minutes. Clearly, the trend is toward short and sweet. And for good reason: short videos retain as many as 53% of their viewers until the end, compared to only 37% for longer videos. If you want to impress and hold your audience’s attention, it’s time to commit to short and catchy.
The 4 reasons for TikTok briefly explained
As a company, you really can’t ignore TikTok anymore. To give you an idea why, you can read below the 4 main reasons for a company to profile itself on TikTok.
1. Build a bond of trust
TikTok is Generation Z’s playground, and your business can’t ignore it. By building a strong connection with this young audience, you can gain trust and build loyalty. It’s the perfect way to showcase your brand to the next generation of consumers. The platform encourages interaction and connection between users and creators, allowing companies to quickly build trust with this audience.
2. SEO friendliness: follow the trends!
The TikTok algorithm adapts to users’ preferences, improving the distribution of quality content. By using relevant hashtags, you increase the visibility of your videos and attract the right audience. It’s important to follow trends, but also focus on specific hashtags that are relevant to your business. The more your business is seen, the more likely you are to gain customers.
3. TikTok increases your findability
TikTok is increasingly used as a search engine, so integrating keywords into your content makes your videos more findable. This contributes to brand awareness, lead generation so more work for your business. Once they find you on TikTok, it’s a small step to your website. Among younger generations, much more is seen and searched through TikTok, so if you have a presence there, you will be found faster by that audience.
4. Stand out among the crowd
A well-optimized TikTok profile with relevant content for your target audience can help you stand out among the crowd. You are no longer one among many, but cast yourself as a market leader and trendsetter. This makes choosing your company a lot more appealing. Make sure you have a clear username, informative bio and content that addresses the needs and wants of your customers.
Social content attracts attention
Of course, you want to have the very best corporate film or brand film. But it also pays to shoot special content for your social too, for example for TikTok or for your Instagram reels. After all, that’s where a large part of your audience is. Social media is a completely different playing field than, say, your website, a newsletter or a campaign. The shorter and flashier your online videos are, the better they work. Length, a clear tone of voice and attention grabbing are all things you need to consider. Most people watch video online without sound, too, so even that’s something you can play with.
Storytelling: the importance of a compelling story
A crucial aspect of effective short videos is the ability to tell a compelling story that touches and engages the viewer. By incorporating storytelling into short video content, brands can stir emotions, connect with audiences and deliver their message in a memorable way. What can also help is not making everything look too slick. Authentic content works best on these platforms.
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Impact of short videos: More reach, more engagement
Short videos are not only effective because of the decreasing attention span of online viewers, but they also offer greater reach and audience engagement. Due to the rapid consumption of information, short videos can quickly go viral and reach a wide audience. People are more likely to share and show short vidoes to each other. So you can easily spread the word about your product or service with this content.
Short video ads: Make impact in the first seconds
The success of short video ads depends heavily on the ability to quickly grab the viewer’s attention and captivate them in the first few seconds. By incorporating a clear message in the first few moments of the video, you increase the likelihood that viewers will stay engaged and understand the message. A good start is half the battle. Be apt in your visuals and message in the first few seconds.
Reels in response to TikTok: Short, engaging content on Instagram
With the rise of TikTok, Instagram has responded by introducing Reels, a feature focused on viral videos and catchy content. Reels offers brands and businesses a platform to share short, engaging videos with their audience. Again, the format is different from standard video. The format suddenly becomes vertical, in 9:16. In the way of filming, you can already take this into account, so that everything that’s important is captured properly on screen. With Instagram, you can also choose to use a square video for your regular feed.
Conclusion
Now hopefully you know all about the use of video on TikTok and can determine if this platform could be of interest to your business. Should you want to spar about your social media content, contact us here!