{"id":12237,"date":"2026-07-01T10:26:00","date_gmt":"2026-07-01T08:26:00","guid":{"rendered":"https:\/\/quickworks.nl\/how-schools-attract-more-students-with-video\/"},"modified":"2026-07-01T10:26:00","modified_gmt":"2026-07-01T08:26:00","slug":"how-schools-attract-more-students-with-video","status":"publish","type":"post","link":"https:\/\/quickworks.nl\/en\/how-schools-attract-more-students-with-video\/","title":{"rendered":"How Schools Attract More Students with Video"},"content":{"rendered":"<p><strong>The competition for new students is intensifying. Prospective students have more choices than ever and often do their research online before attending an open house or choosing a program. Yet many schools still rely primarily on brochures, websites, and informational texts. That\u2019s a missed opportunity. Because students aren\u2019t just choosing a program. They\u2019re choosing an environment, an atmosphere, and a feeling. And that\u2019s exactly what\u2019s hard to convey with text alone.      <\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12234\" src=\"https:\/\/quickworks.nl\/wp-content\/uploads\/2026\/07\/school-2-1024x576.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/quickworks.nl\/wp-content\/uploads\/2026\/07\/school-2-1024x576.jpg 1024w, https:\/\/quickworks.nl\/wp-content\/uploads\/2026\/07\/school-2-300x169.jpg 300w, https:\/\/quickworks.nl\/wp-content\/uploads\/2026\/07\/school-2-768x432.jpg 768w, https:\/\/quickworks.nl\/wp-content\/uploads\/2026\/07\/school-2-1536x864.jpg 1536w, https:\/\/quickworks.nl\/wp-content\/uploads\/2026\/07\/school-2.jpg 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2 class=\"ql-heading\" data-block-id=\"block-R3XhNBf-2O\" data-collapsable-block=\"true\" data-collapse-state=\"expanded\">Students want to see what a school is really like<\/h2>\n<p>Before anyone enrolls, they want to know what to expect. What do the classrooms look like? What\u2019s the atmosphere like? What kind of people are there? A website can provide information, but video brings a school to life.      <strong>How do you respond to this?  <\/strong>Let students literally take a look inside the school. Show them classes, labs, projects, and daily life on campus. Check out our video for the Rijlands Lyceum in Oegstgeest. There, we worked with the students to record a number of videos that let you experience all the spaces, activities, and opportunities the school has to offer.   <\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1073178715?h=0d10d7451b&amp;dnt=1&amp;app_id=122963\" width=\"800\" height=\"340\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<h2 class=\"ql-heading\" data-block-id=\"block-qeZ0Ody6D2\" data-collapsable-block=\"true\" data-collapse-state=\"expanded\">Authentic stories work better than perfect campaigns<\/h2>\n<p>Prospective students quickly see through commercial messages. They don\u2019t want to hear a sales pitch. They want to know what it\u2019s really like. What actually works? Let current students speak for themselves. Let faculty members share their passion. Show real-life situations instead of perfectly staged images. Authenticity builds trust.       <\/p>\n<h2 class=\"ql-heading\" data-block-id=\"block-grKLDzzCfy\" data-collapsable-block=\"true\" data-collapse-state=\"expanded\">Video Helps with Online Orientation<\/h2>\n<p>These days, the search for a program often starts online. Students browse websites, social media, and videos before contacting a school or attending an open house. Where can you use video? Consider, for example:   <\/p>\n<ul class=\"ql-rendered-list-container\" data-test=\"rendered-list-container\" data-is-root=\"true\">\n<li class=\"ql-rendered-bullet-list\" data-test=\"rendered-list-item-bullet\" data-block-id=\"block-NFxihcx9U4\">Training Pages<\/li>\n<li class=\"ql-rendered-bullet-list\" data-test=\"rendered-list-item-bullet\" data-block-id=\"block-vqlqZPHh3s\">Open House Campaigns<\/li>\n<li class=\"ql-rendered-bullet-list\" data-test=\"rendered-list-item-bullet\" data-block-id=\"block-VxZwMmMbHu\">LinkedIn<\/li>\n<li class=\"ql-rendered-bullet-list\" data-test=\"rendered-list-item-bullet\" data-block-id=\"block--XZEP0JCFB\">Instagram<\/li>\n<li class=\"ql-rendered-bullet-list\" data-test=\"rendered-list-item-bullet\" data-block-id=\"block-TAU_INjmYH\">TikTok<\/li>\n<li class=\"ql-rendered-bullet-list\" data-test=\"rendered-list-item-bullet\" data-block-id=\"block-SIfCc6Xjdj\">YouTube<\/li>\n<li class=\"ql-rendered-bullet-list\" data-test=\"rendered-list-item-bullet\" data-block-id=\"block-5scu3KlI0_\">Email campaigns<\/li>\n<\/ul>\n<p>This increases the likelihood that students will already have a positive impression before they visit the school. Schools with a unique focus, in particular, would do well to clearly communicate their strengths in advance. That\u2019s exactly what we did in the video for Tweemaster.  <\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1009169934?dnt=1&amp;app_id=122963\" width=\"800\" height=\"422\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<h2 class=\"ql-heading\" data-block-id=\"block-OEbmnkVtP5\" data-collapsable-block=\"true\" data-collapse-state=\"expanded\">A single production provides content for months<\/h2>\n<p>When schools think of video, they often immediately think of a single promotional film. But a day of filming often yields much more footage. Consider, for example:  <\/p>\n<ul class=\"ql-rendered-list-container\" data-test=\"rendered-list-container\" data-is-root=\"true\">\n<li class=\"ql-rendered-bullet-list\" data-test=\"rendered-list-item-bullet\" data-block-id=\"block-eIFXastvYV\">Student Stories<\/li>\n<li class=\"ql-rendered-bullet-list\" data-test=\"rendered-list-item-bullet\" data-block-id=\"block-ILH9akSnUV\">Teacher Interviews<\/li>\n<li class=\"ql-rendered-bullet-list\" data-test=\"rendered-list-item-bullet\" data-block-id=\"block-P65nEG8hWZ\">Short social media videos<\/li>\n<li class=\"ql-rendered-bullet-list\" data-test=\"rendered-list-item-bullet\" data-block-id=\"block-eA49NZyCdV\">Training Videos<\/li>\n<li class=\"ql-rendered-bullet-list\" data-test=\"rendered-list-item-bullet\" data-block-id=\"block-oZINTTY0CK\">Open House Content<\/li>\n<li class=\"ql-rendered-bullet-list\" data-test=\"rendered-list-item-bullet\" data-block-id=\"block-Ih_m8XqJXu\">Photography<\/li>\n<li class=\"ql-rendered-bullet-list\" data-test=\"rendered-list-item-bullet\" data-block-id=\"block-O0IqXGEeiK\">Behind-the-scenes footage<\/li>\n<\/ul>\n<p>This way, you get much more out of the same production. For the Stedelijk Gymnasium, we created several short videos about the school, but we also worked on a comprehensive video that really captures the school\u2019s atmosphere. <\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1179120022?h=8acaf54e49&amp;dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<h2 class=\"ql-heading\" data-block-id=\"block-VezPXgloqC\" data-collapsable-block=\"true\" data-collapse-state=\"expanded\">Want to reach more students with video?<\/h2>\n<p>Students don\u2019t just choose a program. They choose an environment where they feel at home, can develop, and see themselves grow. Video helps bring that feeling to life. Schools that use video strategically don\u2019t just show what they offer\u2014they show why students want to be a part of it. At Quickworks, we help educational institutions tell their story through content that informs, inspires, and builds trust. Curious about what video can do for your school?        <a href=\"https:\/\/quickworks.nl\/en\/contact\/\"><em>We are happy to think with you.<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The competition for new students is intensifying. Prospective students have more choices than ever and often do their research online before attending an open house or choosing a program. Yet many schools still rely primarily on brochures, websites, and informational texts. That\u2019s a missed opportunity. Because students aren\u2019t just choosing a program. They\u2019re choosing an [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":12235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[215],"tags":[],"hero-hub-helps":[],"class_list":["post-12237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Schools Attract More Students with Video - QuickWorks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/quickworks.nl\/en\/how-schools-attract-more-students-with-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Schools Attract More Students with Video - QuickWorks\" \/>\n<meta property=\"og:description\" content=\"The competition for new students is intensifying. Prospective students have more choices than ever and often do their research online before attending an open house or choosing a program. Yet many schools still rely primarily on brochures, websites, and informational texts. That\u2019s a missed opportunity. Because students aren\u2019t just choosing a program. They\u2019re choosing an [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/quickworks.nl\/en\/how-schools-attract-more-students-with-video\/\" \/>\n<meta property=\"og:site_name\" content=\"QuickWorks\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-01T08:26:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/quickworks.nl\/wp-content\/uploads\/2026\/07\/school-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christiaan Snel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christiaan Snel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Schools Attract More Students with Video - QuickWorks","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/quickworks.nl\/en\/how-schools-attract-more-students-with-video\/","og_locale":"en_US","og_type":"article","og_title":"How Schools Attract More Students with Video - QuickWorks","og_description":"The competition for new students is intensifying. Prospective students have more choices than ever and often do their research online before attending an open house or choosing a program. Yet many schools still rely primarily on brochures, websites, and informational texts. That\u2019s a missed opportunity. Because students aren\u2019t just choosing a program. 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