{"version":"1.0","provider_name":"QuickWorks","provider_url":"https:\/\/quickworks.nl\/en\/","author_name":"Christiaan Snel","author_url":"https:\/\/quickworks.nl\/en\/author\/christiaan\/","title":"Why storytelling also works in B2B - QuickWorks","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"6qZZ6eXwyp\"><a href=\"https:\/\/quickworks.nl\/en\/why-storytelling-also-works-in-b2b\/\">Why storytelling also works in B2B<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/quickworks.nl\/en\/why-storytelling-also-works-in-b2b\/embed\/#?secret=6qZZ6eXwyp\" width=\"600\" height=\"338\" title=\"&#8220;Why storytelling also works in B2B&#8221; &#8212; QuickWorks\" data-secret=\"6qZZ6eXwyp\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/quickworks.nl\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/quickworks.nl\/wp-content\/uploads\/2026\/02\/Blog.jpg","thumbnail_width":1920,"thumbnail_height":1080,"description":"And how to do it right! Many B2B companies think that storytelling is mainly something for consumer brands. Too emotional, too creative, too vague. B2B is all about facts, processes and results, right? That is partly true, but that is precisely why storytelling works so well. Even in B2B, people make the choices. People who [&hellip;]"}