Pre-Production: the number one secret of strong video

Before you’re on set to shoot your corporate video, you’ve already traveled quite a journey. From initial idea to arranging locations and actors, there is a lot involved in the Pre-Production of a video. But what exactly happens during pre-production of a video? You can read all about that below.

Pre-Production is indispensable

Pre-production is indispensable in any video. It is the first stage of production where you do all the preliminary work. You come up with a concept and arrange all practical matters for the shoot. That way you will be prepared when the filming is just around the corner. By the way, a production company can take care of you Pre-Production in its entirety.

Watch our company film below with a wink to see why you can benefit from a production company

QuickWorks – Brand film

What is Pre-Production?

Pre-Production is the collective term for all the actions that take place before the first recording. And there’s a lot involved in that. A script must be written, locations sought, actors cast and props obtained. It is very important that the Pre-Production runs smoothly and everything is coordinated.


Before you start working on your concept, you need to determine the target audience. They have a need that you are trying to fill with your video. The method of communication and style of the video are hugely related to the target audience.


Make sure the story you want to tell is clear. What message should be left with the viewer? By determining the message of the film, you can more easily arrive at an appropriate script in the next Pre-Production phase.

Your film takes shape with the script

Once the message is clear, translate it into a script for your video. A script is a collection of texts and images that recur in the video, worked out in different scenes. It also describes the various locations, actors and props. A script provides overview and forms the basis of your entire production.

Read our blog on creating a good script here!

Desch Plantpak – Film

Create a tight back schedule

By creating a tight schedule, you provide clarity during production, Everyone knows where they stand. The back schedule includes the completion date, shooting days and post production, as well as agreements between video production company and client, such as when a concept or script will be delivered, a voice over will be sought and when feedback on the film will be given. The clearer the planning is, the less confusion there will be. Therefore, it is better to write down one step too many than too few.

Most production companies will have equipment in-house, but some jobs will require ordering additional equipment or hiring additional crew in a timely manner. In backplanning, you take this into account.

Controlling location

After working out a script and schedule and scheduling shooting days, it’s time to find a location. After all, a movie has to be shot somewhere. You can always adjust your turn dates based on location availability.

Cast the actors

Actors are part of a video; they sell the story to the viewer. Therefore, make sure you choose the right people for the role. Even if you are going for an authentic video, where you want to use your own employees, take a good look at who you are putting in front of the camera and why. And always have everyone sign a quitclaim so they can’t just withdraw their permission to be in the picture later. Again, based on actor availability, you can adjust shooting dates.

Creating Shotlist

You translate in this step the created script into a list of shots you will have to run. Another option is to create a Storyboard, where you make short sketches of the scene from the camera’s point of view. With this “video script” in hand, the cameraman can easily check off shots and nothing is forgotten for the film.

Props, transportation and catering

Lastly, you arrange props for in the video, the props that will be on screen, and you provide catering on set if needed. Transportation, for actors, props, equipment or other details will also be arranged.

With a briefing in hand, everyone is informed

Just before filming will take place, you will make a briefing for the cast and crew. This lists the shooting days, which video or scenes from the script will be shot that day. There is a daily schedule that describes by hour what the intention of the turning day will be. Locations, cast and crew contact information and other information are clearly incorporated into the briefing. Thus, everyone is ready for a strong production.

Do you want to get started on your production, but don’t know yet what kind of film you want to make? Then take a quick look at our LookBook and get inspired.

If you prefer to spar face to face about your film, calling is always the quickest way, 071 408 58 26.

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