These 4 tips will make your promotional video a success

Nothing is worse than making a promotional video and then not achieving its intended effect. But what makes a video a success? What is the golden tip that makes everyone need to see your video?

Man walking on red carpet with guitar in box - promotional video music all in

Make your promotional video a success!

In today’s digital world, having a strong online presence is crucial to the success of your business. An effective way to grab the attention of potential customers and convince them to engage with you is through a promotional video. But where do you start when creating a promotional video? In this blog post, we’ll teach you the best way to do that!


If you ask us, a good or bad video falls with good storytelling. Telling a story is where you grab the audience’s attention. And if you do it right, your video will keep wandering around in people’s minds for a long time. That’s why we like to tell you the golden tip for good storytelling. After all, it’s all about being unique. That is the most powerful tool you can use when creating your video!

Be unique!

This sounds very simple in theory, but it is easy to fall into certain clichés. You don’t want your video to be just another video. Among all the promotional videos, yours should stand out head and shoulders. People should feel after seeing your video that they’ve seen something they don’t already know. Create something they absolutely cannot avoid, even if they wanted to. Only then will you really grab the attention of your potential client.

What makes my business unique?

Simply filming the process or taking some footage of the company floor is not enough to grab attention. That your company can handle a certain volume or you just got a nice new logo on your truck is not enough. In fact, most companies have it, and while it is absolutely beautiful and impressive, it will not be the reason people will remember you. Ask yourself, what does my company have that other similar companies do not? What makes me so special in the market that people can’t ignore me? After all, that’s the topic you need to highlight in your promotional video. Your unique selling point, or USP.

Finding your USP

Your USP could be, for example, a special way of production, a particular product you have, an inspiring story within the company or certain actions and campaigns you participate in. Try to remain authentic and personal, and stick to the point. For example, do you have employees who go the extra mile for your clients or do you yourself have a very personal drive and passion in your work? Show this! People are looking for a piece of sincerity and authenticity. That sticks. This is because it also helps people build an immediate connection with your company and makes them more likely to take action. That makes your video production becomes successful.

4. Come up with a catchy concept

A good promotional video starts with a catchy concept that grabs attention and generates interest in the viewer. Think about what makes your business unique and how to visualize it in a creative way. Try to be original and dare to think outside the box. The goal is to make the viewer curious and excite them so they want to look further.

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