Powerful Promotional Video: pay attention to these 5 things

A promotional video is absolutely essential if you want to grow your business. It promotes a service or product within your business and increases the number of customers, allowing you to grow. With a good promotional film, you will bind new customers to your company, which is important.

But what all should you look out for?

What do you look for in a promotional video?

A promotional video is a special video. The end result, your specific product or service you provide, is most important. People need to know at the end of the video why it is necessary for them to purchase something from your company or work together. But that doesn’t mean you can get away with simply an instruction or brief explanation.

If you want to engage your target audience, then you will have to put considerable effort into your promotional video. From a good story to the right creative choices, there’s quite a bit involved. How to create a successful promotional film can be read in another blog. Below are some more points of interest that you should definitely pay attention to while making your promotional film.


Choose your video partner carefully

A good promotional video is of course made in collaboration with the right video partner. But how do you pick the right party that will tell your story the strongest? Most video companies have some or all of their work on their website. Look carefully to see if the style of their work matches what you want to create. Also, don’t be afraid to reach out and ask for examples. That way you’ll know right away what a company has done for promotional videos before.

For Music All In, we created a video that takes the viewer through the experience of their service provided.

Music All In – Promotional video

Look carefully around you

Fortunately, you don’t have to reinvent the wheel with the creation of your promotional video. Much has already been made. Look around at other companies to see how they handled their promotional video. Collect examples and discover what attracts you. This will give you a better idea of what you want to make yourself.

Watch our video LookBook To get more inspiration!

Share your promotional video with the world

Once the promotional video is ready, then comes the real work. You need to send the video out into the wide world to ensure that as many people as possible are going to see your video and thus be introduced to your product or service. A video production company can do a great job of helping you spread your message to all those new potential customers. If you want to stand out well on social media, it’s important to grab attention in the first few seconds.

Scotch Whisky International received a spherical promotional film supported with an immersive voice-over

Scotch Whisky International – Promotional video

What style do I keep?

You can frame a promotional video in several ways. Do you take a voice over, or have someone on camera speak? Do you actually showcase your product or service, and if so how? Do you use storytelling and to what extent? Do you devise an entire story around your client’s problem or do you shoot images that thematically fit the text? A lot of choices. But don’t worry, you don’t have to make them alone. That’s where a video partner comes in handy.

For Glasshouse Horticulture Netherlands, we created a promotional video for the circular greenhouse with a story focused on the future, with images to match the text.

Greenhouse Horticulture Netherlands – Promotional video

Getting started on your promotional video

Want to get started on your promotional video? Already have an idea or want to spar. If so, don’t hesitate to get in touch. You can do so via email or our contact form.

If you prefer to spar face to face about your film, calling is always the quickest way, 071 408 58 26.

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