Planning is everything, but content is king. The Content Calendar is filled with content according to the HERO-HUB-HELP model . Here, Help content is the most common and Hero content the least.
A content calendar provides an overview of all the content that will be created and shared by your company or organization in a given period of time, such as a year. A content calendar also outlines what the topic is, what the goal is, what type of content it is and on what channels you plan to share the content.
Working with a content calendar has the following advantages:
It ensures the production of a continuous stream of content towards your target audience.
You will achieve your goals easier and faster because you know what needs to be done and when it needs to be done.
A content calendar ensures that all content fits together better and avoids unnecessary duplication, increasing the likelihood of success.
It forces you to think carefully about the content to be created and shared. As a result, distinctiveness and quality go up, which is good for a better overall result.
It is important to share information. With this you show authority and build trust with your future customers. For companies or organizations whose core business is not directly in media, planning and producing content (according to the HERO-HUB-HELP model) can take an unnecessary amount of time and energy. Without planning, chances are that little to nothing will get done, and at worst you will settle for mediocre quality content due to lack of time or knowledge. The result is that your company or organization misses out on valuable commercial opportunities, creating a drag on growth.
