Video marketing is incredibly important
for businesses. How do you share your
message with a large audience? And
how do you stay top of mind with
potential customers? With video
marketing, you’re right where the
attention is!
Statistics
The majority (52%) of marketing
professionals say that video content
delivers the best ROI of all content
types. When used strategically, video
marketing becomes a powerful asset for
your business. On average, we spend
nearly 10 hours a day looking at
different screens, and we naturally
prefer watching over reading. Let
powerful visuals do the talking and use
them to grow your business. Grow
through content!
3H model
Google’s 3H model: Hero, Hub, Help
helps you use content strategically.
Many organizations have already
applied it successfully before you!
What kind of content guides your
customers through the sales process?
How do you drive traffic? With a solid
content strategy, your content works for
you, not the other way around. And it
doesn’t have to be complicated. A
simple content strategy is easier to
maintain and keeps everything clear
and manageable.
A few years ago, Google introduced a
model for content creators on YouTube.By applying this model to their content,
many channels grew rapidly. Soon,
creators discovered that the model
could be used far beyond YouTube
alone. Today, many organizations
successfully apply it to their own
content strategies.
Find out how to create an effective corporate video!
18 pages full of tips and a step-by-step plan for making a corporate film
Activation
Without effective video activation, you
might as well leave your
new video on the shelf. And that would
be a shame. Effective video promotion
and activation are therefore essential
for success. QuickWorks optimizes your
video for use on online and offline
platforms.
We can run campaigns across social
channels such as Facebook, LinkedIn,
Instagram, and YouTube, helping you
promote your video through ads and
other paid media. Of course, your own
website is also the perfect place to
embed your video, for example via
YouTube or Vimeo. Online visibility is
essential, but don’t forget the offline
opportunities, during presentations,
sales meetings, pitches, trade shows, or
even in your company’s reception area.
