The competition for new students is intensifying. Prospective students have more choices than ever and often do their research online before attending an open house or choosing a program. Yet many schools still rely primarily on brochures, websites, and informational texts. That’s a missed opportunity. Because students aren’t just choosing a program. They’re choosing an environment, an atmosphere, and a feeling. And that’s exactly what’s hard to convey with text alone.
Students want to see what a school is really like
Before anyone enrolls, they want to know what to expect. What do the classrooms look like? What’s the atmosphere like? What kind of people are there? A website can provide information, but video brings a school to life. How do you respond to this? Let students literally take a look inside the school. Show them classes, labs, projects, and daily life on campus. Check out our video for the Rijlands Lyceum in Oegstgeest. There, we worked with the students to record a number of videos that let you experience all the spaces, activities, and opportunities the school has to offer.
Authentic stories work better than perfect campaigns
Prospective students quickly see through commercial messages. They don’t want to hear a sales pitch. They want to know what it’s really like. What actually works? Let current students speak for themselves. Let faculty members share their passion. Show real-life situations instead of perfectly staged images. Authenticity builds trust.
Video Helps with Online Orientation
These days, the search for a program often starts online. Students browse websites, social media, and videos before contacting a school or attending an open house. Where can you use video? Consider, for example:
- Training Pages
- Open House Campaigns
- TikTok
- YouTube
- Email campaigns
This increases the likelihood that students will already have a positive impression before they visit the school. Schools with a unique focus, in particular, would do well to clearly communicate their strengths in advance. That’s exactly what we did in the video for Tweemaster.
A single production provides content for months
When schools think of video, they often immediately think of a single promotional film. But a day of filming often yields much more footage. Consider, for example:
- Student Stories
- Teacher Interviews
- Short social media videos
- Training Videos
- Open House Content
- Photography
- Behind-the-scenes footage
This way, you get much more out of the same production. For the Stedelijk Gymnasium, we created several short videos about the school, but we also worked on a comprehensive video that really captures the school’s atmosphere.
Want to reach more students with video?
Students don’t just choose a program. They choose an environment where they feel at home, can develop, and see themselves grow. Video helps bring that feeling to life. Schools that use video strategically don’t just show what they offer—they show why students want to be a part of it. At Quickworks, we help educational institutions tell their story through content that informs, inspires, and builds trust. Curious about what video can do for your school? We are happy to think with you.