When you bid for a tender, of course you want to win that tender. Then it is important to use everything in your possession to prove that you are the right choice. Video is a handy tool to give quick insight into why your company is the best match for the contract. That way, you make video production work for your company!
Video production is the way to win your tender
For many companies, it is still not a priority to visualize concepts, services and products with a video production, for example. While video is the means to clearly and conveniently explain new concepts and convince customers. Important information can be easily told with video and made immediately understandable. People are more quickly convinced by video, because our brain is visual. So if you want to have an edge over the competition, whether it’s winning an investment pitch or winning a large government contract, video is the way to present your ideas visually, stimulatingly and convincingly.
Need video for your offshore job?
Why people are more likely to connect with video production
When you’re working on securing new projects or winning a bid, you need to be able to demonstrate in a single presentation what your company does, what you’re focusing on, and what makes your process, method, or service unique compared to the competition. Video offers a great solution for this. When you meet with a video production company to discuss having a video made, they will seek answers to these and other questions during the initial consultation so that they can craft the story.
The story is transformed into an engaging video that helps the viewer build a connection with your company. It not only gives the viewer—and therefore your potential client—insight into what you can do, but also offers a glimpse into your company’s culture and what to expect from working together. Thanks to a strong video, a connection with your company is built more quickly.
Here briefly the benefits of video in recruiting:
- Visuele Prikkels: Het inzetten van foto en video doet jouw bedrijf betrouwbaarder overkomen, zet je neer als expert en verhoogt de band met jouw bedrijf.
- Onthouden van informatie: Informatie wordt beter onthouden als het in videovorm wordt verteld. Mensen zullen jouw bedrijf dus makkelijker onthouden dan de concurrent.
- Beeld vertelt alles wat tekst niet kan: Voor jouw mogelijke klanten is het natuurlijk erg fijn als je alvast iets kan laten zien van het beoogde resultaat. Door middel van eerdere projecten te tonen in jouw film, of bijvoorbeeld de inzet van animatie, maak je jouw visie meteen inzichtelijk.
- Meer overtuigingskracht: Beeld maakt het mogelijk om met minder informatie een boodschap over te brengen. Beelden zeggen immers meer dan woorden. Het wordt zo eenvoudiger om klanten te overtuigen en tot verkoop over te gaan.
Learn more about making a good project film!
Case Study: Pentacon
When you have an important online pitch fairly last minute you want to go on the safe side with your presentation. That’s why Pentacon came to us asking if we would produce a video production for them. Within 2 weeks the pitch video was produced from a to z. The video used a presenter who gives the pitch, so to speak, while the video is supported by strong visuals that show what the company stands for. Together with the people of Pentacon, the presenter told a tight story in which, also visually, all core activities and USPs were reviewed.
Case Study: Hollandia Services BV
Our client Hollandia Servcies has been using various forms of video content for quite some time. They use video production not only in their own content calendar, but also in winning tenders and acquiring clients. In doing so, it is increasingly a requirement for parties Hollandia works with to provide a video of the project. Thus, Hollandia has a great interest in creating strong video content!
Using video production for your tender is definitely a good idea
The power of video can help you win your bid. Whether you’re using video to showcase a successful past project or to clearly illustrate a specific presentation, it’s always a powerful tool for convincing your clients. We’d love to talk with you to help you attract new clients or win your next bid.