5 Reasons why you should deploy social media video content

Social media is perfect for a business to reach your target audience. More than half of phone users have their cell phones in their pockets at all times. During the day, they scroll through their messages. If you know how to stand out among all those posts, for example with video content, then as a company you will instantly stick with your target audience.

5 reasons for social media video content

Video content inspires! It makes you stand out to your target audience. And that’s what you want, because that’s how you promote sales. If that’s not enough to convince you, here are 5 more reasons why social media video content is crucial to the growth of your business.

1. Recognizability

By posting video content regularly and in the same style on social media, your target audience gets to know and, more importantly, recognize you. And that makes people more likely to come to your company. By using humor or stepping into the role of expert in your video content, people quickly get a positive image of your company and are more likely to become customers or recommend your company.

2. Reliability

By releasing frequent videos on a topic, you are more likely to be seen as an expert. Not only by your target audience, but also by search engines like Google. By giving your videos the right descriptions and tags, you will be better found in search results over time.

3. Stand out

Every business is on social media, so the various platforms can feel quite saturated. By using video, you are more likely to stand out among the posts, making people interested in your business.

4. Spread your message

People are guided by feeling and emotion, not purely by facts and numbers. With video, you can give the viewer a certain feeling. If you manage to touch your viewer they are also inclined to share your company’s videos with others. And the more people who share the video, the more brand awareness!

5. Different target groups

Whereas with a corporate film you can often only address one target audience, you can go all out on social media. On social media, you can reach certain groups more specifically so that the message you want to tell reaches the right people at the right time!

DATA Collective: A QuickWorks case study

For our client Data-Collective, we designed a series of short videos with a humorous angle and catchy music to deploy on social media. The recognizable music and humor make the videos stand out.

DATA collective – Video Commercial

Upload regularly

Google is rather biased when it comes to video. If you put a video online more often you will be ranked higher in search results. So creating new content regularly is crucial to staying relevant. A higher position in search results, means more visits to your channels and website, more leads and therefore more potential customers.

Read here all about making a good online video

Split second impression

On social media, it is necessary to grab attention in a split second, a fraction of a second. To do that, you need to take full advantage of the power of images. From the get-go, you have to intrigue. And you have to hold that attention until the end. Don’t make your videos too long either, that way people stay engaged throughout the video. And if you have made people curious with your powerful video, they will naturally come to your website, where they will take longer to learn about your company.

Social media content is critical

So if you want to stand out in the sea of companies, you will have to do something to stand out on social media. And video is a great tool for that. Whether you go for humorous commercials, vlog content or informative explainers, your short social media content is going to help in the growth of your business.

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